I’m Creative Lead at CD Works, the creative agency arm of the international automotive media company, Classic Driver. The agency works with brands across the automotive, lifestyle, and travel sectors, delivering creative thinking and strategic storytelling through brand creation, marketing, film, photography, social media, and brand strategy.

Our clients range from heritage automotive marques to specialist performance and luxury brands, including BMW Classic, Maserati Classiche, Rennmeister, and Kremer. My role focuses on shaping creative direction, building brand narratives, and ensuring that the work we produce is both strategically sharp and visually distinctive.

Before joining Classic Driver, I spent more than three decades working internationally across London, New York, and Hamburg, specialising in automotive, luxury, and travel brands. Earlier in my career I was Creative Lead at Springer & Jacoby in Germany, where I worked on the global Mercedes-Benz account. Initially responsible for CRM projects, I later worked across Passenger Cars marketing, including art direction and campaign development for flagship models such as the S-Class and E-Class.

I later founded and ran my own creative agency for 15 years, continuing to focus on the automotive sector with brands including Aston Martin and Rolls-Royce Motor Cars. During that time I also expanded into luxury travel and aviation, working as creative lead for Delta Air Lines in the EMEA & India region and collaborating with private aviation companies such as Bombardier, Hawker Beechcraft, Nextant Aerospace, and Jet Republic.

In the years before joining CD Works, I worked as a creative consultant for TwentySeven Works, contributing to projects for automotive and mobility brands including Encor Design and Bicester Motion, as well as a range of specialist motorsport businesses.

Across all of these roles, my focus has remained consistent: helping brands define their identity, tell meaningful stories, and communicate with clarity, creativity, and authenticity.