I’m Creative Lead at CD Works, the agency arm of Classic Driver. We work across automotive, lifestyle, and travel, delivering brand creation, marketing, film, photography, social media, and strategy.

Our clients range from heritage marques to performance and luxury brands, including BMW Classic, Maserati Classiche, Rennmeister, and Breitling. My role is to shape creative direction, build brand narratives, and ensure clarity and distinction across everything we produce.

I’ve spent more than three decades working internationally in London, Hamburg and New York, specialising in automotive, luxury, and travel sectors. Earlier in my career I was Creative Lead at Springer & Jacoby, working on the global Mercedes-Benz account across CRM and Passenger Cars marketing.

I later founded and ran my own agency for 15 years, working with brands such as Aston Martin and Rolls-Royce Motor Cars, while expanding into aviation with Delta Air Lines and private jet companies including Bombardier and Nextant Aerospace.

Before joining CD Works, I consulted for TwentySeven Works, working with brands including Encor Design and Bicester Motion.

Across all roles, my focus has remained consistent: helping brands define their identity, tell meaningful stories, and communicate with clarity and creativity.