Encor

Client: Encor Design

Brand, Product Brochure, Social Media Strategy, Content Creation, Art Direction and Photography

This is a very current project that has a soft launch on 02 October in social media and in the press. Encor is a new entity that is ‘remastering’ a Lotus Esprit, which celebrates its 50th Anniversary on that same date.

Consulting for TwentySeven Works, I have been responsible for the brand identity, brand guidelines, social media strategy and content, as well as art direction, photography and marketing material in the form of website and brochure. This will grow considerably once we are past the embargo date, but it has been a very exciting project so far.

The social media content has been backfilled to show additional content focusing on three key pillars - Brand, Product and Inspiration. Under inspiration, we have championed ‘remastered’ classics from the 1970’s that adhered to the wedge – we call it ‘Wedge Worship’. That could be Gala Beachdean Football Stadium in Scotland, Stanley Kubric’s ‘2001: A Space Odyssey’ or the Polaroid SX-70 camera.

That is all I can share at this time! I will update this page when the main launch happens in November 2025.

  • Social Media content strategy that backfilled the Instagram page with content one month prior to the soft launch. Content gives partial views of the car, alongside ‘Wedge Worship’ posts that highlight other 1970’s objects that adhere to the wedge form that have been remastered. From Concorde to the Gala Beachdean football stadium in Scotland.

  • The social media content alternates between dark and light images, to curate the feed as a chequer board, a nod towards the 1970’s racing history of the Lotus brand when the Lotus Esprit launched.

  • Launch image that promotes the new ‘remastered’ Series 1.