Mercedes-Benz.

As Creative Lead at Springer & Jacoby, working in London and Hamburg, I creatively led global Passenger Cars communications for Mercedes-Benz – including the Neue S-Klasse brochures and the E-Klasse advertising campaigns. The S-Klasse project marked the end of an era— last of the big budget shoots using real vehicles (not CGi) on location across California, Nevada and New Mexico with Dutch photographer, Martijn Oort. I was responsible for concept, strategy, art direction, and design.

Photography: Martijn Oort and Rene Staud.