Mercedes-Benz.

As Creative Director at Springer & Jacoby, working across London and Germany, I led global Passenger Cars communications for Mercedes-Benz, including the Neue S-Klasse brochures and the facelifted E-Klasse advertising campaigns. The S-Klasse project marked the end of an era—shot entirely with real vehicles on location across California, Nevada and New Mexico with Dutch photographer, Martijn Oort. I was responsible for concept, strategy, art direction, and design.

Photography: Martijn Oort and Rene Staud.