PalmerSport.

Delivered while consulting for TwentySeven Works, this project for PalmerSport refreshed all brand communications following the introduction of the McLaren Artura GT4. Known for its uniquely diverse driving experience, PalmerSport required a more contemporary visual identity. I led art direction for photography by Joe Windsor-Williams, alongside developing social campaigns and a full suite of marketing materials, including a 48-page brochure.

Photography: Joe Windsor-Williams