Rennmeister

As Creative Lead at CD Works, I oversee the Rennmeister account – the motorsport division of Jägermeister. Rennmeister has supported Ultrace since its inaugural event, and for 2026 we developed a new stand concept that shifted the focus from heritage alone to the wider car culture community. The centrepiece was the debut of the ‘Renn Wagon’ – a bespoke BMW E30 M3-inspired Touring featuring BBS wheels, Evo body styling, a custom interior, integrated sound system and a slide-out Jägermeister bar. Conceived as an evolving Event Tool, the Renn Wagon will become a fixture at European automotive events throughout 2026/27, from intimate Cars & Coffee gatherings to major race meetings and automotive festivals.